The idea of creating mobile application was undoubtedly superb. We were committed to delivering the demands on time with perfection. The client wanted us to develop an app which works as a mentor/informative guide to help farmer in understanding crop/fruit specific information like required climatic conditions , soil , methods of cultivations , post production market & entrepreneur details addition to all the details mobile applications also covered important aspects of agricultural like farm mechanization, plant protection, horticultural post-harvest technologies . Vanashree mobile app was a brainchild of Forestry College; it helps to understand 150+ medicinal plants. This app also helps to allow book a plant you want to buy and also allow to get registered for training courses too.

Defining the epic design

UI is something which plays a vital role in application development. Therefore our first task was to define a design pathway which is smooth and effective. And for the same reason, we integrated. Trigger buttons as a part of design to minimize the load-time while at the same. Time contributing towards improving App efficiency. UX is the key to success of app and in process of developing EPIC app we
contribute to raise the bar of UX. For this we had to effectively manage the design layout with its functionality. Placement of icons and trigger buttons along with the app navigation was not an easy task.

Client & requirement background

A education brand in the field of agricultural sector . well know for its research activities in the Konkan region and perfectly managed the crop diversity in this region due to its distinct agro climatic conditions, soil types, topography, its location between the Sahyadri ranges and the Arabian sea, crops and cropping pattern, land holdings, and socio- economic conditions of the farmers.

Client had an idea of reaching out to farmers , agriprenuers , domain experts , homemakers , researchers , students with crop or plant specific mobile applications to advanced agirl engineering , post- harvest technologies , etc .

Client also wanted to build a digital platform where extension activates should be more visible and information should be widespread & can be accessible mobile in the form applications. Rice , Alphanso, cashew these major crops had a special attention as the ample research is carried out in these major crops and need to be put forward their verities , required climatic conditions , cultivation processes , Pre & post harvesting techniques , plant protections , IPM , helping agriprenuers to know market , sales & branding tips etc. Addition to crop specific apps , client also wanted to built apps pertaining to fishery science , Agril engineering , forestry , Horticulture post-harvest , etc. Future scope includes more interaction with all stake holders through applications & payment integration gateway as well


Creating an interactive dashboard A dashboard shows the summary details of the pending request, messages, closed services, services accepted. With delivery based app in making, it was the task for synchronizing the backend perfectly which can go hand in hand with design.

Development goals & Objectives
* To let user get required information easily / quickly
* Providing secured payment gateway
* Integrating booking system for users
* Individual registration for each Studio
* Training Scheduling
* Report generation
* Dash board for all the app users / to departmental access


The system does possess a dashboard, with the help of which admin can know number of downloads from single app to all the multiple apps . User details can be segregated on different parameters like locations , age , gender , app name , etc .
A provision is made to connect with all the users by way of SMS /Email or calls when its required.
A client is satisfied and appreciated the developer team with a appreciation party. Application is in use with good response from the users. The client is created buzz among other universities in the same / different domains by the app.

“Design is not just what it looks like or feel like , Design is how it helps to meet your application goal…… so what’s your GOAL”

Business Impact

Within a month of the implementation, university is thinking to improvise application on user interactive level, depending on expert suggestions applications can be taken to next level by creative various forums for plant disease, nursery, fertilizers etc. Downloads are more than 600+ in few days.


Based on Averta’s solution, the university now able to help farmer and other needy people by resolving their queries and with the help of their collected data university now can push the informative data to registered users. This resulted in improved extension activity.

* Increased customer experience
Departmental applications like forestry , major crop cultivation apps like mango , cashew , rice etc. helped to have more interactive customer experience , in terms of resolving queries , allowing to book the plant , allowing to create a platform for getting registered to different training courses .

* Reduced operational costs
University is now able to save the cost for crop / plant specific required extension activity which was more related with sharing information in the form of print media or documentation. Apps also provided facility to “contact for more help “which is helping out people to connect with right people for their technical queries or required support on post harvesting guidance .

* Maintaining user database
Traffic flow monitoring alerted university staff by having access to live data dashboards on daily downloads, user details, bookings etc.

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