Job Description

A Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services across various digital channels. The role involves overseeing online marketing strategies, improving brand awareness, driving website traffic, and acquiring leads or customers. The Digital Marketing Executive must have a strong understanding of digital marketing tools, social media platforms, SEO/SEM, and analytics to maximize the effectiveness of marketing efforts.

Roles and Responsibilities:

• Strategize and execute growth plans for software services, encompassing market analysis and go-to-market strategies.
• Develop and execute growth strategies for software services, including market analysis and go-to-market strategies.
• Define and implement a technical vision aligned with company objectives, ensuring synergy with IT services.
• Lead and direct the software services team to achieve business goals and deliver value.
• Identify and pursue new business opportunities in collaboration with sales and marketing teams.
• Customize software service proposals and engage with clients throughout the sales process.
• Serve as the primary technical contact during pre-sales, understanding client needs and proposing solutions.
• Cultivate relationships with customers, partners, and vendors to support their objectives.
• Establish robust service delivery processes to ensure consistent, high-quality outcomes.
• Analyze performance metrics to optimize business operations and enhance customer satisfaction.
• Stay abreast of industry trends and technologies for innovation and differentiation.
• Provide customer feedback to product teams to prioritize roadmap initiatives.
• Mentor and develop the software services team, fostering a culture of excellence.
• Represent the company at industry events to showcase software services.
• Collaborate cross-functionally to ensure alignment in service delivery and customer engagement.
• Provide customer feedback to product teams to prioritize roadmap initiatives.
• Mentor and develop the software services team, fostering a culture of excellence.
• Represent the company at industry events to showcase software services.